There is no doubt that starting a small business can be very challenging and confusing, especially if you know nothing about it! When I created Kylie Lyn Designs 2 years ago, I had absolutely no idea what I was doing. I didn't have a business degree and I didn't know the first thing about running a business. However, I did know that this was something I wanted to do, so I put my all into it and did the best I could! It took me a long time to get the hang of things, but I was able to learn so much through both research and trial and error! I'm still learning new things every day but I'm here to provide tips about what I already know about running a business to those who want to open an online shop but have no idea where to start!
Once you already know what you'll be selling, my best advice is to start by coming up with a color palette for your brand, a logo, and a good shop name. In my opinion, a color palette is important because it ensures that all your branding will match, making everything look more put together. I try to make sure that my packaging and website branding match my color palette.
After you create your color palette, it's time to name your shop! Make sure your shop name is something you really love, because once you create your logo and put your shop name on everything, it'll be a lot of work to change it. (I would know, Kylie Lyn Designs used to be named KLCreativity.)
The last step to creating your branding is designing your logo! I highly recommend using the app Canva. It is an amazing app for designing just about anything, and if you're not entirely sure what you want your logo to look like, they have templates you can choose from to help you get started.
One of the most important things when opening a shop is establishing your presence on social media! If you choose to open a shop that isn't driving its own traffic (such as Shopify) as compared to one that is (such as Etsy,) then it's important to be as active as you can on social media! This way, you can draw attention to your products and direct traffic to your shop!
However, trying to be consistent with social media can be overwhelming at times. So my best advice is to spend a couple hours at the beginning of every week mass producing content for your social media. That way, you will have all of your content created and ready to be posted that week, and all you have to do every day is hit "post!"
Having a Good Mindset
My last piece of advice is less of a physical aspect and more of a mental aspect to focus on! It is important to remember when starting out that success doesn't happen overnight for most small businesses! I remember when I first started, I had seen so many shops go viral and had sales skyrocket overnight, and part of me expected that to happen to me too! But instead, (like most shops) my sales started out really really slow, and that's totally normal! It is SO incredibly important not to be hard on yourself if you don't make that many sales when first starting out. Business will most likely be slow at first and that is nothing to be ashamed of. Do not give up because of that, because if you stick to it, things will most likely start picking up!